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In 2012, a Facebook study made headlines around the world for all the wrong reasons. The study, officially titled “Experimental evidence of massive-scale emotional contagion through social networks,” was conducted by researchers affiliated with the social media giant. It aimed to investigate how manipulating the content of a user’s news feed could affect their emotional … more »

Effective evaluation is a crucial component of any decision-making process, be it in business, education, or personal development. At Viable Insights, we understand that selecting the right evaluation tools is essential for obtaining accurate and meaningful data to inform your choices and actions. Throughout this blog, we will examine essential considerations in the selection of … more »

The unethical research highlight this month dates back to the 1930s. The “Monster Study” – as it came to be called – focused on the nature of stuttering and its potential causes. In this blog post, we will explore the controversial history and ethical implications of the Monster Study.  The Monster Study, also known as … more »

Increasing data quality is essential for maintaining the accuracy, reliability, and usefulness of information. Whether you’re dealing with data in a business context, scientific research, or any other domain, improving data quality ensures that decisions and insights drawn from the data are sound and trustworthy. Here are comprehensive steps to enhance data quality: Data Collection: … more »