Style Guide – No longer just for your marketing team!

Why do you need a style guide?

Hello! My name is Kenzie, I have been working as an intern with Viable Insights to help expand the creative side of data. With experience of studying Graphic Design at the University of Wisconsin Stout, I have some helpful tips and tricks for branding your company! When you think of data, you might not immediately consider branding. We’re going to challenge that. As we gather, analyze, and eventually USE data, we need to think about how to communicate our findings.

Background information is key!

Before you get into designing a logo/style for your company, you should first sit back and provide some information about the purpose of your business. First off, you need to provide a brief profile of your company, This is important because it tells people who you are and the background of your company. Where did you originate from? Why and how did this company start? Secondly, describe your products and/or services. It is very important to go into depth when talking about the companies products/services so your audience knows exactly what you can provide for them. If this is not clear for your audience they will not be interested in the company. Third, describe your target audience, Who, where, and why? Fourth, Who are your primary competitors?  It is important to find at least three companies you are competing with, this way you can learn and build better. Finally, What sets you apart from your competitors? Setting yourself apart from these other companies is what makes yours stand out, what do you have that they don’t? Why are you better than them? 

When creating a logo ...

Branding is often centered around a logo. After reviewing the purpose of your business, you can now start to sketch a couple ideas for your logo. When you begin you should keep in mind a couple important aspects of design. Color palette, what do the colors mean to your viewers ? Each color gives individuals different feelings, keep this in mind when thinking about how you want your viewers to perceive your company. In addition, having high contrasting colors is very important. This will allow for your design to pop out. 

When creating your logo remember:

  1. Good design is innovative 
  2. Good design makes a product useful 
  3. Good design is aesthetic 
  4. Good design makes a product understandable 
  5. Good design is unobtrusive 
  6. Good design is honest 
  7. Good design is durable 
  8. Good design is consequent to the last detail 
  9. Good design is eco-friendly 
  10. Good design is little design as possible 

Start designing!

Now that you have an understanding of all the principles of design, you can start revamping the style guide template we have developed for you! Just enter your email below for full access!

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