After we collect and analyze data, an important next step is to think about how findings are being shared back. The first thing we start with is who we are communicating with. From there, we are able to share insights at the right level of detail and technicality. This helps ensure we capture the attention of the right audience — making data engaging versus intimidating and inaccessible.
A great example is our work with a large research organization. They had done some really meaningful research for their client that would ultimately inform future programming. Our client used rigorous research methods and were prepared to deliver important recommendations to their client. However, they recognized that their team was academically inclined — providing a level of detail that some might be unfamiliar with. After years of research, their work and the investment of their client was in jeopardy of being unused.
That’s when they asked our team to get involved. We were able to take the findings from sophisticated analyses and compile engaging documents for a variety of audiences — especially those that don’t have the academic background to interpret complex statistical outputs. To accomplish this, we pulled together a high-level report with visuals that made key findings and recommendations easy to spot — the perfect level of detail for key decision makers! Additionally, knowing their client had a team of data scientists on staff, we provided a more comprehensive report including all the good methodological and statistical information needed to substantiate the recommendations.
By shifting away from the traditional approach of exhaustive reporting and focusing our efforts on what really mattered, we were able to capture the attention of those who needed to consume the reports. This not only resulted in data informed decision making but saved time and money that otherwise would have been spent on unnecessary reporting. Furthermore, it has instilled an appreciation for reporting — as it no longer felt exclusive. Data is information, and information should be for everyone.
So, whether it’s designing a dashboard, report, or infographic, we’re here to bring your data the attention it deserves. Let’s chat.